INSEEC MSc – Tourism Marketing & Hospitality Management

MSc
3rd year undergraduate, 1st year postgraduate
September, February
Full-time, Work-study
Bordeaux, Paris
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The OMNES Education Group has not opened the work-study program to first-time applicants for the international admissions procedure.
However, after a first year of study at one of our group’s schools, you can apply for the work-study program.

Why choose the MSc Tourism Marketing & Hospitality Management?

Tourism is a dynamic sector that offers interesting job opportunities. To satisfy the needs of a wide range of customers, the hotel and tourism industries need to be able to rely on the expertise and ambition of executives who master the specifics of marketing, management, sales and human resources. The MSc Tourism Marketing & Hospitality Management responds to this need, training you in one or two years for exciting careers in the hospitality industry.

The program is taught in French and English for some courses, and is available in France at the Bordeaux and Paris campus.

Last but not least, you can take this course as part of a work-study program, which means you’ll be working in a company during your studies, gaining valuable professional experience.

What is the MSc Tourism Marketing & Hospitality Management program?

The MSc Tourism Marketing & Hospitality Management courses fall into two categories: some are cross-disciplinary and common to all MSc students, while others are specific to the Tourism Marketing & Hospitality Management specialization.

Among the cross-disciplinary courses taken at INSEEC, we can mention the following:

  • Starting a business
  • IT
  • Budget management
  • Negotiation
  • English

Specialized courses enable you to develop a detailed understanding of the tourism sector and its marketing levers. For example, you will study the following courses:

  • International marketing
  • Tourism law
  • Hospitality forecasting & budgeting
  • Geopolitics and tourism
  • E-tourism
  • Brand management strategies
  • Luxury travel & tourism
  • Event project management
  • Tour operating
  • Sustainable tourism and responsible marketing
  • Operational hospitality management

What is the degree awarded by the MSc Tourism Marketing & Hospitality Management?

By following this course, you will obtain the title of “Marketing and Sales Strategy Manager”. It’s a professional certification at a 2nd year postgraduate level, enabling you to consider a wide range of positions of responsibility in the tourism and hospitality industries.

What are the career opportunities for MSc Tourism Marketing & Hospitality Management?

INSEEC’s Msc program prepares you for a variety of positions. Your career will depend on your choices, your plans and your ambitions. However, it is possible to consider these professions after this training:

  • Product Manager
  • International Product Manager
  • Marketing business manager
  • Customer Manager
  • Marketing project manager
  • Marketing Manager
  • Marketing Director

What are the admission requirements for the MSc Tourism Marketing & Hospitality Management?

To join the MSc Tourism Marketing & Hospitality Management program, you need to have obtained a 3rd year undergraduate diploma. It can be a licence, a bachelor or even a BUT. Students with a 1st year postgraduate diploma can apply directly to go into the 2nd year of this MSc i.e. in the fifth year, and complete their master’s degree in one year at INSEEC.

Is it possible to study abroad during the MSc Tourism Marketing & Hospitality Management?

The MSc Tourism Marketing & Hospitality Management does not involve international mobility during the two years of study. However, you will have the opportunity to take part in internships during your studies. These internships can often be carried out abroad.

Apply to the MSc Tourism Marketing & Hospitality Management program at Inseec

INTERNATIONAL

International application

The OMNES Education Group has not opened the work-study program to first-time applicants for the international admissions procedure.
However, after a first year of study at one of our group’s schools, you can apply for the work-study program.

The MSc Tourism Marketing & Hospitality Management is open to international students. If you’d like to join us, or find out more about the program and career opportunities, you can apply here or request a brochure.

French

French application

For all French students, applications for the MSc Tourism Marketing & Hospitality Management are made directly on the school’s website.

Program features

program type

This program prepares you for an MSc.

admission level

The required level to apply is 3rd year undergraduate or 1st year postgraduate

back to school

The intake starts in September or February.

language

This course is given in French and/or English.

campus

This course can be taken at the Bordeaux or Paris campus.

Tuition fees*

The annual tuition fees for this course is

1st year: €11,500
2nd year: €12,800
24-month work-study program: €23,550
2nd year work-study program: €13,450.

*International Student Pack: €490 mandatory fee for exclusive support services for international students.

Updated 21 January 2024