INSEEC MSc – Marketing, Communication & Business Strategies

MSc
3rd year undergraduate, 1st year postgraduate
September, February
Full-time, Work-study
Bordeaux, Chambéry, Lyon, Paris, Rennes, Marseille
Home » Programs and Training » INSEEC MSc – Marketing, Communication & Business Strategies

The OMNES Education Group has not opened the work-study program to first-time applicants for the international admissions procedure.
However, after a first year of study at one of our group’s schools, you can apply for the work-study program.

Why choose the MSc Marketing, Communication & Business Strategies?

Offered in Bordeaux, Paris, Lyon, Chambéry, Rennes and Marseille, INSEEC’s MSc Marketing, Communication & Business Strategies is designed for students wishing to train in the various marketing professions. Thanks to this professionalizing course, they will learn to define a company’s marketing strategy, draw up a sales development plan, carry out communication and digital marketing actions and manage teams.

This comprehensive training course covers all aspects of marketing, whether strategic, operational or digital. What’s more, the MSc is offered on a work-study basis, enabling students to work and gain experience while training. It’s an ideal way to put the knowledge you’ve acquired into practice and discover the challenges of the business.

What is the MSc Marketing, Communication & Business Strategies program?

The MSc Marketing, Communication & Business Strategy is a one or two-year course. It combines cross-disciplinary courses and specialization courses.

Cross-disciplinary courses are common to all INSEEC MSc. students. These include budget management, negotiation, IT and languages.

Specialization courses vary between the first and second years, but enable students to acquire a detailed understanding of marketing and its challenges.

Examples of specialization courses :

  • Strategic marketing
  • Brand strategy
  • International marketing
  • Customer experience management
  • Graphic design
  • Management control applied to marketing
  • Digital strategy
  • Brand management
  • Search Engine Marketing
  • Digital project management

In addition to the sector-specific knowledge they acquire, students will develop managerial skills that will be invaluable to their careers.

What is the degree awarded by the MSc Marketing, Communication & Business Strategies?

The MSc Marketing, Communication & Business Strategies is a professional training program leading to certification. It leads to a “Marketing and Sales Strategy Manager” qualification, registered with the RNCP and corresponding to a 2nd year postgraduate level.

To obtain this certification, you need to validate a series of skill blocks.

What are the career opportunities for the MSc Marketing, Communication & Business Strategies?

This master’s degree prepares you for a variety of careers in marketing and communications. For example, after your studies you will be eligible for the following positions:

  • Marketing Manager
  • Marketing project manager
  • Product Manager
  • SEA/SEO Manager
  • Market Manager
  • Marketing business manager
  • International Product Manager
  • Customer Manager

What are the admission requirements for the MSc Marketing, Communication & Business Strategies?

To join the MSc in Marketing, Communication & Business Strategies, you need to have a 3rd year undergraduate diploma. It can be a licence, a bachelor or even a BUT. Students with a 1st year postgraduate diploma can apply directly to go into the 2nd year of this MSc i.e. in the fifth year, and complete their master’s degree in one year at INSEEC.

Is it possible to study abroad during the MSc Marketing, Communication & Business Strategies?

The MSc Marketing, Communication & Business Strategies does not provide for international mobility during the two years of study. However, you will have the opportunity to take part in internships during your studies. These internships can often be carried out abroad.

Apply to Inseec’s MSc Marketing, Communication & Business Strategies program

INTERNATIONAL

International application

The OMNES Education Group has not opened the work-study program to first-time applicants for the international admissions procedure.
However, after a first year of study at one of our group’s schools, you can apply for the work-study program.

The MSc Marketing, Communication & Business Strategies is open to international students. If you’d like to join us, or find out more about the program and career opportunities, you can apply here or request a brochure.

FRench

French application

For all French students, applications for the MSc Marketing, Communication & Stratégies Commerciales can be made directly on the school’s website.

Program features

program type

This program prepares you for an MSc.

admission level

The required level to apply is 3rd year undergraduate or 1st year postgraduate

back to school

The intake starts in September or February.

language

This course is given in French.

campus

This course can be taken at the Bordeaux, Paris, Lyon, Chambéry, Rennes and Marseille campus.

Tuition fees*

The annual tuition fees for this course is

1st year: €9,950
2nd year: €11,950
24-month work-study program: €21,200
2nd year work-study: €12,250

*International Student Pack: €490 mandatory fee for exclusive support services for international students.

Updated 21 January 2024