INSEEC MSc – Sports Marketing & Management

MSc
3rd year undergraduate, 1st year postgraduate
Septembe, Februay
Full-time, Work-study
Bordeaux, Lyon, Paris, Rennes
Home » Programs and Training » INSEEC MSc – Sports Marketing & Management

The OMNES Education Group has not opened the work-study program to first-time applicants for the international admissions procedure.
However, after a first year of study at one of our group’s schools, you can apply for the work-study program.

Why choose the MSc Sports Marketing & Management?

Are you passionate about sport and looking for a job in this dynamic field? Join INSEEC’s MSc in Sports Marketing & Management, a one or two-year course available in Bordeaux, Paris, Lyon and Rennes.

Many courses offer training in sports management, but few of them also offer training in sports marketing. INSEEC’s MSc is therefore unique and will equip you with many valuable skills for your career.

This is a professional training program that can be followed on a work-study program basis. In this way, you’ll be able to apply the knowledge you’ve acquired in the classroom and gain valuable professional experience. This way, you’ll maximize your chances of finding a job as soon as you finish your studies.

What is the MSc Sports Marketing & Management program?

During your MSc in Sports Marketing & Management, you’ll take general courses in management, administration, negotiation, entrepreneurship and foreign languages.

Of course, you’ll also have courses specific to your career path. In the first year, the following courses will be offered:

  • Sports marketing
  • Sport and society
  • Sports economics
  • Digital marketing applied to sport
  • Sports event management

During your second year of study, other courses will enable you to deepen your knowledge and specialize further.

Example of a second-year course:

  • Sports management and asset management
  • Sports organization management
  • Hospitality and services
  • Merchandising applied to sports
  • Press relations and media plan
  • Digital communication and social media management
  • Business and sports betting
  • TV rights in sport
  • E-sport

What is the diploma awarded by the MSc Sports Marketing & Management?

This course qualifies you for the RNCP-registered title of “Marketing and Sales Strategy Manager”. It’s a professional certification at 2nd year postgraduate level, allowing you to hold positions of responsibility in marketing.

What are the career opprotunities for the MSc Sports Marketing & Management?

This INSEEC course prepares you for a variety of careers in sports marketing and management. In particular, you’ll learn how to develop a marketing strategy, implement effective communication initiatives and manage teams on a variety of projects.

For example, you could become :

  • Marketing Manager
  • Market Manager
  • Marketing consultant
  • Marketing business manager
  • Sports marketing manager
  • Sports communication manager
  • Brand Director
  • Marketing Director

What are the admission requirements for the MSc Sports Marketing & Management?

To join the MSc in Sports Marketing & Management, you need to have obtained a 3rd year undergraduate diploma. It can be a licence, a bachelor or even a BUT. Students with a 1st year postgraduate diploma can apply directly to go into the 2nd year of this MSc i.e. in the fifth year, and complete their master’s degree in one year at INSEEC.

Is it possible to study abroad during the MSc Sports Marketing & Management?

The MSc Sports Marketing & Management does not provide for international mobility during the two years of study. However, you will have the opportunity to take part in internships during your studies. These internships can often be carried out abroad.

Apply to the MSc Sports Marketing & Management program at Inseec

INTERNATIONAL

International application

The OMNES Education Group has not opened the work-study program to first-time applicants for the international admissions procedure.
However, after a first year of study at one of our group’s schools, you can apply for the work-study program.

The MSc Sports Marketing & Management is open to international students. If you’d like to join us, or find out more about the program and career opportunities, you can apply here or request a brochure.

FRench

French application

For all French students, applications for the MSc in Sports Marketing & Management can be made directly on the school’s website.

Program features

program type

This program prepares you for an MSc.

admission level

The required level to apply is 3rd year undergraduate or 1st year postgraduate

back to school

The intake starts in September or February.

language

This course is given in French.

campus

This course can be taken at the Bordeaux, Paris, Lyon, Rennes and Marseille campus.

Tuition fees*

The annual tuition fees for this course is

1st year: €9,950
2nd year: €11,950
24-month work-study program: €21,200
2nd year work-study: €12,250

*International Student Pack: €490 mandatory fee for exclusive support services for international students.

Updated 21 January 2024