BBA Program – INSEEC

Highschool, 1st year undergraduate, 2nd year undergraduate
Bordeaux, Lyon, Paris
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Why choose the INSEEC BBA?

Spread over 4 years, INSEEC’s BBA is the right higher education course for you if you want to prepare for exciting international careers. Based on innovative teaching methods that make students the driving force behind their own learning, the BBA trains autonomous, creative operational managers who are fully aware of the challenges of international business and marketing.

Throughout your career, you’ll acquire skills in marketing, international trade, management, law and foreign languages. Through immersions, internships, stays at partner universities and meetings with foreign students and teachers, you’ll develop a strong international culture.

Finally, the INSEEC BBA is a professional training program that gives you the opportunity to specialize in a particular field at the end of the year.

What is the INSEEC BBA program?

During the first three years of the BBA program, you’ll follow a generalist, multidisciplinary curriculum. The fourth and final year is one of specialization, as you can choose a major in marketing, digital, finance or entrepreneurship.

You can opt for one of the following majors:

What is the diploma awarded by the INSEEC BBA?

The INSEEC BBA is an accredited diploma issued by the French Ministry of Higher Education, Research and Innovation. You’ll also earn a level 6 RNCP qualification issued by the French Ministry of Labor, Employment and Integration. Finally, your diploma is internationally recognized and corresponds to the most widely awarded Anglo-Saxon diplomas in the world.

What are the career prospects for the INSEEC BBA?

The opportunities offered by the INSEEC BBA are incredibly varied. Above all, this course offers training for jobs that are in demand internationally. As a result, you’ll be able to occupy managerial positions in large companies, institutions, agencies or groups in France and abroad, in fields such as finance, international trade, data, luxury marketing or innovation.

What are the admission requirements for the INSEEC BBA?

To join the INSEEC BBA in 1st year, you need to have the baccalauréat or an equivalent diploma. If you have already completed a 1st year of higher education (BTS, licence 1, BUT, prépa), you can apply to enter the 2nd year. Finally, if you have completed a 2nd year of higher education, you can enter the BBA in 3rd year.

Is it possible to study abroad during the INSEEC BBA?

Yes, it is possible to study abroad during the INSEEC BBA. In fact, this is one of the great strengths of this training program, which is entirely international in scope. From the 2nd year of the program, you can go to one of INSEEC BBA’s international campuses in London, Barcelona, Munich or Monaco. In 3rd year, you will have the opportunity to study for a semester or the whole year at a foreign partner university.

Apply to INSEEC’s BBA program


International application

The INSEEC BBA is open to international students. If you would like to join the course or find out more about the curriculum and career opportunities :


French application

French students can apply for the INSEEC BBA directly on the school’s website.

Program features

program type

This program prepares you for a BBA.

admission level

The level required to apply is highschool diploma, 1st year undergraduate and 2nd year undergraduate.

back to school

The intake starts in September.


This course is available in English or French/English.


This course can be taken at the Bordeaux, Paris or Lyon campus.

Tuition fees*

The cost of this course is

Year 1: €10,800
Year 2: €11,200
Year 3: €11,500
Year 4: €10,800

*International Student Pack: €490 mandatory fee for exclusive support services for international students.

Updated 20 January 2024