Inseec Bachelor – Bachelor Sport Business

Highschool, 1st year undergraduate, 2nd year undergraduate
Septembre, Février
Full-time, Work-Study
Bordeaux, Chambéry, Lyon, Marseille
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Why choose INSEEC’s Bachelor Sport Business?

Are you passionate about sport and want to acquire real expertise in this dynamic sector? Find out more about INSEEC’s Bachelor Sport Business, a 1, 2 or 3-year course offered in Bordeaux, Paris, Lyon, Rennes and Chambéry. This is a professional curriculum focusing on four main themes: sports organization management, media, major sporting events and sports products.

The aim of the Bachelor’s program is to get you up and running quickly, and to equip you with the best knowledge and reflexes to thrive in the corporate world. To do this, you’ll need to develop solid marketing and business management skills.

What is the Bachelor Sport Business program at INSEEC?

INSEEC’s Bachelor of Sport Business offers teaching content applied to the sports sector and enables students to gain real professional experience through internships in agencies, sports clubs or companies.

Over the three years of the program, students develop a wide range of management skills and build a professional network that is essential for their future careers. The program includes the following common courses:

  • Employment law
  • Ethics and CSR
  • Budget management
  • Corporate strategy
  • Negotiation techniques

In the third year, students can choose specialization courses from among the following:

  • Press relations and sports journalism
  • Sports sponsorship
  • Sports and TV rights
  • Community management
  • Developing and managing a sales outlet

What is the diploma awarded by INSEEC’s Bachelor Sport Business?

INSEEC’s Bachelor Sport Business program leads to level 6 certification as “Responsable d’activités commerciales”, equivalent to a 3rd year undergraduate. This certification is registered with the RNCP.

After their Bachelor’s degree, students can join the corporate world or continue their studies at Master’s level.

What are the career opportunities offered by INSEEC’s Bachelor of Sport Business?

Graduates of INSEEC’s Bachelor of Sport Business program have many career options. In particular, they can become :

  • Sales consultant
  • Business Developer
  • Point of sale manager
  • international student

They can also continue their studies with a Master’s degree.

What are the admission requirements for INSEEC’s Bachelor Sport Business?

Students can join the Bachelor Sport Business program at different times. For example, they can enter the first year of a Bachelor’s program after graduating from high school, or enter the second or third year if they have already completed one or two years of higher education.

This course offers staggered start dates. This means that any student who missed the September/October intake can still join the course in February/March.

Is it possible to study abroad during INSEEC’s Bachelor Sport Business program?

The international dimension is an essential part of our students’ training. So, during your Bachelor’s degree at INSEEC, you’ll be able to multiply your experiences abroad, for example through internships or semesters on our London or San Francisco campus.

Apply to the program
Bachelor Sport Business Ski Studies at INSEEC ?


International Application

INSEEC’s Bachelor Sport Business is open to international students. If you’d like to join us or find out more about the training we offer, you can apply here or download the brochure.


French application

French students can apply for the INSEEC Bachelor’s degree on the school’s website.

Program features

program type

This program prepares you for a Bachelor’s degree

admission level

The level required to apply is high school diploma, 1st year undergraduate diploma, 2nd year undergraduate diploma.

back to school

The intake starts in autumn, in September-October or February-March.


This course is given in French.


This course can be taken at the Bordeaux, Chambéry, Lyon or Marseille campus.

Tuition fees*

The annual tuiton fees for this course is

1st year: €8,650
2nd year: €8,850
3rd year : €9,350 inital and €9,800 Work-study

*International Student Pack: €490 mandatory fee for exclusive support services for international students.

Updated 20 January 2024