INSEEC Bachelor – International Business

Highschool, 1st year undergraduate, 2nd year undergraduate
September, February
Full-time, Work-study
Bordeaux, Chambéry, Lyon, Marseille, Paris
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Why choose INSEEC’s Bachelor in International Business?

If you have a keen interest in management and a desire to work internationally, then INSEEC’s Bachelor of International Business is for you. This program prepares you quickly for positions of responsibility in sales, management or logistics, and enables you to envisage exciting careers abroad.

This international outlook is reflected in the fact that 50% of courses are taught in English. Although the training remains generalist, it is possible to specialize in the third year of study. You can also take this final year as a Work-study program. You’ll be able to apply the theoretical knowledge you’ve learned in class to the realities and challenges of business.

Two start dates are available for this program: the first in September/October and the second in February/March.

What is INSEEC’s Bachelor of International Business program?

The Bachelor of International Business courses are updated and adapted to meet the precise needs of companies. During your first two years, you will take general courses in business, marketing, law or management, before specializing in the following courses in your third year:

  • International marketing
  • Sales management
  • E-business
  • Supply chain
  • Cross cultural marketing
  • International business law

What is the diploma awarded by INSEEC’s Bachelor of International Business?

By completing the various skills blocks in this Bachelor’s program, you’ll earn a level 6 RNCP diploma in “Sales activity management”. This certification is equivalent to a 3rd year undergraduate diploma, and means you’ll be directly operational after your studies. Of course, you can also continue with a Master’s degree.

What are the career opportunities offered by INSEEC’s Bachelor’s degree in International Business?

There are many opportunities in international trade. Once you’ve graduated, you can look forward to careers in sales, management, logistics, import-export or marketing. The following trades may be considered:

  • Supply chain manager
  • Key account manager
  • Sales Manager
  • Business developer
  • Marketing project manager
  • Business development consultant

What are the admission requirements for INSEEC’s Bachelor of International Business?

You can apply for INSEEC’s International Business Bachelor’s program if you have obtained your high school diploma or equivalent diploma. Students who have completed their first year of higher education and obtained 60 ECTS credits can enter the second year directly. Finally, students with 120 ECTS credits and a 2nd year undergraduate (BTS, licence 2, prépa) can enter directly into the third year of the Bachelor program.

Is it possible to travel abroad during an INSEEC Bachelor’s degree in International Business?

Various internships are planned during the Bachelor’s program. If they wish, students can carry out these internships abroad and gain their first international experience in sales, marketing or management.

Apply to the program
Bachelor – International Business at INSEEC ?


International Application

INSEEC’s Bachelor in International Business is open to international students. If you’d like to join us or find out more about the training we offer, you can apply here or download the brochure.


French application

French students can apply for the INSEEC Bachelor’s degree on the school’s website.

Program features

program type

This program prepares you for a Bachelor’s degree

admission level

The level required to apply is high school diploma, 1st year undergraduate diploma, 2nd year undergraduate diploma.

back to school

The new intake starts in autumn, in September, October, February and March.


This course is given in French and/or English.


This course can be taken at the Bordeaux, Chambéry, Lyon, Marseille and Paris campus.

Tuition fees*

The annual tuition fees for this course is

1st year: €8,650
2nd year: €8,650
3rd year: €9,800 full-time or €10,300 Work-study program

*International Student Pack: €490 mandatory fee for exclusive support services for international students.

Updated 20 January 2024