INSEEC Bachelor – Luxury

Highschool, 1st year undergraduate, 2nd year undergraduate
September, February
Full-time, Work-study
Bordeaux, Chambéry, Lyon, Paris
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Why choose INSEEC’s Bachelor in Luxury?

INSEEC’s Bachelor Luxe is designed for students who want to master the complex codes of luxury and develop marketing skills specific to this field. It enables them to acquire real commercial expertise and a thorough understanding of a fiercely competitive market.

In one, two or three years, you’ll learn to meet the needs of a varied, international and demanding clientele. To do this, you will develop your sales techniques and learn how to develop sales initiatives.

This Bachelor’s degree is offered on the Bordeaux, Chambéry, Lyon and Paris campus. Note that the third year of training can be taken as a Work-study program. In this way, you’ll have the opportunity to professionalize your skills and gain solid business experience.

What is INSEEC’s Bachelor Luxe program?

During your course, you will learn how to define a company’s sales strategy, draw up a sales development plan and structure the budgets for this plan.

In addition to general courses in management, business, language or law, you will benefit from courses specific to the luxury specialization, such as :

  • Branded content
  • CRM and customer care
  • Digital strategy and tools
  • Retail experience

Students can choose between 2 different specializations for this Bachelor Luxe. Simply apply directly with the name of the specialization to validate your choice.

The choice of specializations in INSEEC’s Bachelor Luxury program

Tourism specialization :

  • Luxury marketing
  • Wine tourism
  • Luxury tourism

Fashion specialization:

  • History of fashion
  • Fashion and creativity
  • Project management mode

Cosmetics specialization :

  • History of fashion
  • Branded content
  • Rendez-vous du Luxe

What is the diploma awarded by INSEEC’s Bachelor Luxury?

After completing INSEEC’s Bachelor Luxury program, you’ll be awarded a level 6 RNCP diploma in “Responsable d’Activités Commerciales”. This diploma corresponds to a 3rd year undergraduate level and will enable you to quickly start a career in the fashion industry. You also have the option of continuing your studies after the Bachelor’s degree, by opting for a Master’s degree, for example.

What are the career opportunities for INSEEC’s Bachelor in Luxury?

Luxury is a dynamic sector, opening the way to a wide range of careers in jewelry, perfumery, cosmetics, watchmaking, business tourism, oenology and gastronomy.

At the end of the Bachelor’s program, you can become :

  • Business Development Manager
  • Business developer
  • Business development consultant
  • Point of sale manager
  • Project Manager

What are the admission requirements for INSEEC’s Bachelor Luxury program?

For admission to the first year of the Bachelor’s program, you must have your high school diploma or equivalent diploma.

If you wish to join the Bachelor’s program in the second year, you must have obtained 60 ECTS credits.

To enter the third year, you must have completed 120 ECTS credits.

Is it possible to travel abroad during your Bachelor’s degree at INSEEC?

The international dimension is an essential part of our students’ training. So, during your Bachelor’s degree at INSEEC, you’ll be able to multiply your experiences abroad, for example through internships or semesters on our London or San Francisco campus.

Apply to the program
Bachelor Luxury from Inseec


International Application

INSEEC’s Bachelor Luxury is open to international students. If you’d like to join us or find out more about the training we offer, you can apply here or download the brochure.


French application

French students can apply for the INSEEC Bachelor’s degree on the school’s website.

Program features

program type

This program prepares you for a Bachelor’s degree.

admission level

The level required to apply is high school diploma, 1st year undergraduate diploma, 2nd year undergraduate diploma.

back to school

Back-to-school is in September and February.


This course is given in French.


This course can be taken at the Bordeaux, Chambéry, Lyon or Paris campus.

Tuition fees*

The annual tuition fees for this course is

1st year: €8,650
2nd year: €8,650
3rd year: €9,350 inital or €9,800 Work-study program.

*International Student Pack: €490 mandatory fee for exclusive support services for international students.

Updated 20 January 2024