INSEEC MSc – Digital Marketing & E-business

MSc
3rd year undergraduate, 1st year postgraduate
September, February
Full-time, Work-study
Bordeaux, Chambéry, Lyon, Paris, Marseille
Home » Programs and Training » INSEEC MSc – Digital Marketing & E-business

The OMNES Education Group has not opened the work-study program to first-time applicants for the international admissions procedure.
However, after a first year of study at one of our group’s schools, you can apply for the work-study program.

Why choose the MSc Digital Marketing & E-business?

The digital sector offers great opportunities for young, motivated and creative students. Aware of the importance of developing their reputation and online presence, companies and brands are looking for profiles capable of measuring and optimizing their marketing actions.

INSEEC’s MSc Digital Marketing & E-business responds to this need, training versatile profiles in one or two years, capable of bringing their expertise to advertisers and agencies alike. You’ll develop technical skills that are in demand on the market and learn how to define a digital marketing strategy, then activate all the marketing levers.

This MSc is available in Bordeaux, Lyon, Paris, Chambéry and Rennes, and can be taken on a sandwich course. In this way, you can gain solid professional experience while you study.

What is the MSc Digital Marketing & E-business program?

Students on this program take courses in common with other MSc students in disciplines such as management, IT, languages or negotiation.

You’ll also benefit from courses specific to your specialization. For example, you will have the following courses:

  • Digital marketing
  • Web analytics
  • Performance measurement
  • Social media strategy
  • DTP
  • UX Design
  • UI Design
  • Development of an e-commerce site
  • SMO/SEO/SEA
  • Acquisition
  • E-mailing
  • Social media strategy
  • Affiliate strategy

Note that this program can be taken in French, in English and in French, or entirely in English.

What is the diploma awarded by the MSc Digital Marketing & E-business?

Thanks to this course, you’ll obtain professional certification as a “Digital Marketing and Communication Manager”. This title is registered with the RNCP and corresponds to a bac +5 level.

To obtain this certification, you need to validate a set of professional skills.

What are the career prospects for the MSc Digital Marketing & E-business?

The MSc Digital Marketing & E-business prepares you for a wide range of digital professions. You’ll be able to take on positions of responsibility and grow quickly in this sector.

Example of possible positions after this MSc :

  • Digital account manager
  • Social media manager
  • Digital communications consultant
  • Head of Communications
  • Marketing Manager
  • Traffic manager
  • SEO Manager
  • SEA Manager
  • Web Project Manager
  • E-commerce manager
  • Digital campaign manager

What are the admission requirements for the MSc Digital Marketing & E-business?

To join the MSc Digital Marketing & E-business program, you need to have obtained a degree at bac +3 level. It can be a licence, a bachelor or even a BUT. Students with a 1st year postgraduate diploma can apply directly to go into the 2nd year of this MSc i.e. in the fifth year, and complete their master’s degree in one year at INSEEC.

Is it possible to study abroad during the MSc Digital Marketing & E-business?

The MSc Digital Marketing & E-business does not provide for international mobility during the two years of study. However, you will have the opportunity to take part in internships during your studies. These internships can often be carried out abroad.

Apply to Inseec’s Digital Marketing & E-business program

INTERNATIONAL

International application

The OMNES Education Group has not opened the work-study program to first-time applicants for the international admissions procedure.
However, after a first year of study at one of our group’s schools, you can apply for the work-study program.

The MSc Digital Marketing & E-business is open to international students. If you’d like to join us, or find out more about the program and career opportunities, you can apply here or request a brochure.

French

French application

For all French students, applications for the MSc Digital Marketing & E-business are made directly on the school’s website.

Program features

program type

This program prepares you for an MSc.

admission level

The required level to apply is 3rd year undergraduate or 1st year postgraduate

back to school

The intake starts in September or February.

language

This course is given in French and/or English.

campus

This course can be taken at the Bordeaux, Paris, Chambéry, Lyon and Marseille campuses.

Tuition fees*

The annual tuition fees for this course is

1st year: €9,950
2nd year: €11,950
24-month work-study program: €21,200
2nd year work-study program: €12,550
.

*International Student Pack: €490 mandatory fee for exclusive support services for international students.

Updated 21 January 2024