INSEEC MSc – Marketing & Brand Management

MSc
3rd year undergraduate, 1st year postgraduate
September, February
Full-time, Work-study
Bordeaux, Paris, Lyon
Home » Programs and Training » INSEEC MSc – Marketing & Brand Management

The OMNES Education Group has not opened the work-study program to first-time applicants for the international admissions procedure.
However, after a first year of study at one of our group’s schools, you can apply for the work-study program.

Why choose Marketing & Brand Management at INSEEC?

Marketing offers a wide range of exciting careers and professions. It comprises a number of areas, including brand management, which is concerned with a company’s brand image and the development of its reputation online or on social networks.

INSEEC’s MSc Marketing & Brand Management trains you in this branch of marketing in one or two years, depending on your level of study. You can follow this program on the Bordeaux, Paris, Lyon or Chambéry campus. Note that the course is taught entirely in English and is offered on a sandwich basis.

This means that, while you’re studying, you’ll be able to gain professional experience by working for a company. You’ll be able to combine theory and practice, and apply your knowledge to real-life situations.

Finally, there are two possible start dates for this MSc. The first takes place in September/October, while the second in February/March. You can therefore join this program during the year if you wish.

What is the MSc Marketing & Brand Management program?

The MSc Marketing & Brand Management includes general courses in budget management, business English, IT and negotiation. It also includes specialization courses, including :

  • international marketing ;
  • brand strategies ;
  • digital marketing ;
  • traditional & new communications strategies ;
  • customer experience management ;
  • packaging design ;
  • international brand management ;
  • CRM & client database management ;
  • fashion marketing ;
  • luxury marketing;
  • food & wine marketing ;
  • sustainable development & green management.

What is the degree awarded by the MSc Marketing & Brand Management?

By completing this MSc, you will obtain the RNCP title of Marketing and Sales Strategy Manager. This title corresponds to a 2nd year postgraduate level and is obtained by validating the following blocks of skills:

  • define a marketing strategy ;
  • manage digital marketing and communication initiatives;
  • managing a team ;
  • implement a sales action plan.

What are the career opportunities in Marketing & Brand Management?

Once you have completed the MSc Marketing & Brand Management, you can consider the following positions:

  • product manager ;
  • brand manager ;
  • market manager ;
  • marketing consultant ;
  • e-reputation consultant ;
  • marketing business manager ;
  • marketing manager.

What are the entry requirements for Marketing & Brand Management?

To join the MSc Marketing & Brand Management program, you need to have a 3-year higher education diploma. It can be a licence, a bachelor or even a BUT. Students with a 1st year postgraduate diploma can apply directly to go into the 2nd year of this MSc i.e. in the fifth year, and complete their master’s degree in one year at INSEEC.

Is it possible to study abroad during the Marketing & Brand Management program?

The MSc Marketing & Brand Management does not provide for international mobility during the two years of study. However, you will have the opportunity to take part in internships during your studies. These internships can often be carried out abroad.

Apply to the MSC Marketing & Brand Management program at L’Inseec

INTERNATIONAL

International application

The OMNES Education Group has not opened the work-study program to first-time applicants for the international admissions procedure.
However, after a first year of study at one of our group’s schools, you can apply for the work-study program.

The MSc Marketing & Brand Management is open to international students. If you’d like to join us, or find out more about the program and career opportunities, you can apply here or request a brochure.

French

French application

For all French students, applications for the MSc Marketing & Brand Management are made directly on the school’s website.

Program features

program type

This program prepares you for an MSc.

admission level

The required level to apply is 3rd year undergraduate or 1st year postgraduate

back to school

The intake starts in September or February.

language

This course is given in English.

campus

This course can be taken at the Bordeaux, Paris or Lyon campus.

Tuition fees*

The annual tuition fees for this course is

1st year: €11,500
2nd year: €12,800
24-month work-study program: €23,550
2nd year work-study program: €13,450.

*International Student Pack: €490 mandatory fee for exclusive support services for international students.

Updated 22 January 2024