INSEEC MSc – Wine Marketing & Management

MSc
3rd year undergraduate, 1st year postgraduate
September, February
Full-time, Work-study
Bordeaux, Lyon, Paris
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The OMNES Education Group has not opened the work-study program to first-time applicants for the international admissions procedure.
However, after a first year of study at one of our group’s schools, you can apply for the work-study program.

Why choose INSEEC’s MSc Wine Marketing & Management?

Become a recognized wine professional thanks to INSEEC’s MSc in Wine Marketing & Management, a one- or two-year course that can be taken in Paris, Lyon or Bordeaux in French or English.

The wine sector offers a wide range of career opportunities in France and abroad, and is expanding rapidly.

The INSEEC curriculum is therefore designed to train students with a wide range of backgrounds who are interested in viticulture or winemaking. With a resolutely international outlook, this program will enable you to become operational and take up positions of responsibility in the wine sector. It is also offered on a sandwich course basis, which means you can work while you study, gaining valuable professional experience.

What is the MSc Wine Marketing & Management program?

The MSc Wine Marketing & Management is structured around general courses and specialized courses specific to the wine industry.

Like all MSc students, you’ll take cross-disciplinary courses in budget management, languages, IT and negotiation.

For the Wine Marketing & Management specialization, here are some examples of the courses that will be offered during your training:

  • legal aspects of the wine and spirits sector ;
  • players in the wine and spirits industry;
  • wine and spirits distribution network ;
  • distribution strategies for wines and spirits in supermarkets ;
  • wine tourism ;
  • wine tasting & oenology ;
  • consumer behaviour applied to wine business ;
  • e-commerce and digital strategy ;
  • branding design.

What is the diploma awarded by the MSc Wine Marketing & Management?

INSEEC awards the title of “Marketing and Sales Strategy Manager” for this course. This is a bac +5 level professional certification registered with the RNCP. To obtain it, you need to validate various blocks of skills.

What are the career prospects for the MSc Wine Marketing & Management?

The MSc Wine Marketing & Management offers a wide range of career options. It prepares you for careers in management, marketing, communication or sales within wine-related organizations.

With your Master’s degree, you can become :

  • product manager ;
  • project manager ;
  • marketing consultant ;
  • wine buyer ;
  • wine merchant ;
  • market manager ;
  • product marketing manager ;
  • brand manager ;
  • marketing business manager ;
  • marketing director.

What are the admission requirements for the MSc Wine Marketing & Management?

To join the MSc in Wine Marketing & Management, you need to have obtained a bac +3 level diploma. It can be a licence, a bachelor or even a BUT. Students with a 1st year postgraduate diploma can apply directly to go into the 2nd year of this MSc i.e. in the fifth year, and complete their master’s degree in one year at INSEEC.

Is it possible to study abroad during the MSc Wine Marketing & Management?

The MSc Wine Marketing & Management does not provide for international mobility during the two years of study. However, you will have the opportunity to take part in internships during your studies. These internships can often be carried out abroad.

Apply to the MSC Wine Marketing & Management program at L’Inseec

INTERNATIONAL

International application

The OMNES Education Group has not opened the work-study program to first-time applicants for the international admissions procedure.
However, after a first year of study at one of our group’s schools, you can apply for the work-study program.

The MSc Wine Marketing & Management is open to international students. If you’d like to join us, or find out more about the program and career opportunities, you can apply here or request a brochure.

FRench

French application

For all French students, applications for the MSc Marketing & Management du Vin can be made directly on the school’s website.

Program features

program type

This program prepares you for an MSc.

admission level

The required level to apply is 3rd year undergraduate or 1st year postgraduate

back to school

The intake starts in September or February.

language

This course is given in French and/or English.

campus

This course can be taken at the Bordeaux, Paris or Lyon campus.

Tuition fees*

The annual tuition fees for this course is

1st year: €11,500
2nd year: €12,800
24-month work-study program: €23,550
2nd year work-study program: €13,450.

*International Student Pack: €490 mandatory fee for exclusive support services for international students.

Updated 21 January 2024