International Bachelor – Marketing Management specialization – ESCE

2nd year undergraduate
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Why choose ESCE’s Bachelor in Marketing Management?

The Marketing Management pathway is a specialization that can be chosen during the third year of ESCE’s International Bachelor program. It is aimed at students wishing to embark on a career in marketing and management, and enables them to familiarize themselves with different sectors, such as automotive, consumer goods and luxury goods.

During this one-year training program, you’ll learn to master the principles of brand management, define sales strategies and develop a brand’s visibility. You’ll be up and running in no time, and can look forward to exciting careers straight after your studies.

This specialization is offered on the Paris campus.

What is the Bachelor Marketing Management program?

Thanks to ESCE’s Bachelor Marketing Management program, you’ll study all facets of traditional marketing (B2B, B2C), but you’ll also learn to master the challenges of digital and retail.

You will take the following courses in particular:

  • digital marketing
  • phygital marketing
  • brand management
  • sustainable
  • luxury
  • pharmacy-cosmetics
  • mass consumption
  • customer experience
  • customer service

What is the degree awarded by the Bachelor Marketing Management?

On completion of this course, you’ll earn a Bachelor’s degree, which corresponds to a 3rd year undergraduate diploma. Graduates with a Bachelor’s degree can enter the workforce directly after their studies, or choose to continue their studies at Master’s level to complete their training.

What are the career opportunities for a Bachelor’s degree in Marketing Management?

There are many career paths open to you after completing the Marketing Management specialization in the International Bachelor’s program.

Depending on your goals and desires, you can become :

  • Product Manager
  • marketing project manager
  • visual manager
  • Communications Manager
  • Marketing Research Manager
  • Development Manager
  • sales manager

What are the admission requirements for the Marketing Management Bachelor’s degree?

To apply for this specialization, you need to have obtained 120 ECTS credits, i.e. a 2-year university degree. The course is open to students who have completed a second year of a bachelor’s degree or a BTS.

Recruitment is based on an application and an interview with a panel of judges.

Is it possible to study abroad during a Bachelor’s degree in Marketing Management?

It is entirely possible to study abroad during your Bachelor Marketing Management year at ESCE. For example, you could spend two months on campus in San Francisco, or opt for a six-month internship abroad. These international experiences are designed to help you discover new horizons and add significant value to your resume.

Apply to ESCE’s International Bachelor program


International application

Every year, ESCE’s Bachelor of Marketing Management welcomes students from all over the world. Would you like to join us or find out more about the program and career opportunities? Apply here or download the brochure.


French application

For French students, applications for ESCE’s Bachelor Marketing Management must be made directly on the school’s website.

Program features

program type

This program prepares you for a Bachelor’s degree.

admission level

To apply, you need to have completed 2 years of higher education.

back to school

The Intake starts in autumn, in September.


This course is given in French.


This course can be taken at the Paris campus.

Tuition fees*

The annual fee for this course is €8 150.

*International Student Pack: €490 mandatory fee for exclusive support services for international students.

Updated 20 January 2024