MSc – Social Media Strategy – SUP DE PUB

MSc
3rd year undergraduate, 1st year postgraduate
September, Februay
Full-time, Work-study
Bordeaux, Lyon, Paris, Rennes
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The OMNES Education Group has not opened the work-study program to first-time applicants for the international admissions procedure.
However, after a first year of study at one of our group’s schools, you can apply for the work-study program.

Why choose Sup de Pub’s MSc Social Media Strategy?

Sup de Pub’s MSc Social Media Strategy is aimed at students wishing to develop real, sought-after expertise in social networks. These have become essential for brands and advertisers, who deploy major acquisition and loyalty campaigns.

With this one- or two-year MSc, you’ll learn how to measure a brand’s reputation on social networks, develop a multi-network communications strategy, launch your own social media campaign and use all the marketing tools at your disposal. You’ll also learn how to analyze the performance of your campaigns and manage teams or a digital communications agency.

The MSc Social Media Strategy is available on the Lyon, Bordeaux, Rennes and Paris campus, and can be taken on a work-study basis.

What is the MSc Social Media Strategy program?

This program is designed to develop your skills in digital marketing, digital communications, data marketing and web analytics.

During your two-year Master’s degree, you will take the following courses, for example:

  • communication strategy ;
  • digital strategy and web marketing ;
  • social networks ;
  • community management ;
  • web development/CMS management ;
  • SEO/SEA ;
  • marketing automation ;
  • digital strategy and transformation ;
  • influencer marketing ;
  • content creation and production strategy ;
  • CRM and the customer journey;
  • growth hacking and acquisition levers ;
  • agile project management.

What is the degree awarded by the MSc Social Media Strategy?

The MSc Social Media Strategy leads to the title of “Digital Strategy Manager”. This is a level 7 professional certification registered with the RNCP. It corresponds to a 2nd year postgraduate level. With this training, you’ll be in a position of responsibility in the communication and marketing sectors.

What are the career opportunities for the MSc Social Media Strategy?

This program trains you for a wide range of digital and marketing professions. You will be able to work both in agencies and for advertisers, and will be able to consider the following positions once you have obtained your diploma:

  • social media manager ;
  • community manager ;
  • head of digital strategy ;
  • acquisition/traffic manager ;
  • social media project manager ;
  • social ads manager ;
  • digital communications manager.

What are the admission requirements for the MSc Social Media Strategy?

To apply for the 4th year of Sup de Pub’s MSc Social Media Strategy program, you need to have a 3rd year undergrduate diploma or 180 credits in communications, design, marketing, business or advertising.

You can also join the MSc in 5th year if you have completed a 1st year postgraduate level or obtained 240 ECTS credits.

Is it possible to study abroad during the MSc Social Media Strategy?

Sup de Pub does not provide for international mobility during the MSc Social Media Strategy. However, you can also take part in internships abroad during your studies, giving you a unique and enriching international experience.

Apply to Sup de Pub’s Social Media Strategy program

INTERNATIONAL

International application

The OMNES Education Group has not opened the work-study program to first-time applicants for the international admissions procedure.
However, after a first year of study at one of our group’s schools, you can apply for the work-study program.

Are you an international student living outside France? Would you like to apply for Sup de Pub’s MSc Social Media Strategy or find out more about the program and its career opportunities?

FRench

French application

French students can apply for Sup de Pub’s MSc Social Media Strategy directly on the school’s website.

Program features

program type

This program prepares you for an MSc.

admission level

The required level to apply is 3rd year undergraduate or 1st year postgraduate

back to school

The intake starts in autumn, in September.

language

This course is given in French.

campus

This course can be taken at the Bordeaux, Lyon, Paris or Rennes campus.

Tuition fees*

The annual fee for this course is

Lyon, Bordeaux & Rennes campus: €21,100
(For one-year contracts: €10,800)
Paris campus: €21,450
(For one-year Bac+5 contracts: €10,950).

*International Student Pack: €490 mandatory fee for exclusive support services for international students.

Updated 21 January 2024